Your website is a marketing tool, and first impressions are everything. Here are some critical rules for an effective conversion-ready web presence.
Keep it Simple, Keep it Consistent
Busy pages have very low conversion rates, so keeping things simple on any given page will help retain visitors and potential customers. Try to limit your top-level menu items to a maximum of nine.
Consistency is key, so keep all content consistent in its appearance by establishing a hierarchy – both visually and conceptually. The same applies to design elements, such as typography and color.
Clear Call To Action
Even if you have a beautiful website that is clean, simple, and easy to navigate, your site visitors may not know what to do next. Establish a clear call to action (CTA) on your web pages. The idea is to encourage engagement and establish trust with customers.
Professional, Polished, Optimized
Building a website is a tedious process, and it can be easy to overlook some critical aspects. Consider the following:
Website design is never truly finished. Make as many revisions as needed. If your website looks outdated, a design refresh may be necessary. A professional website will have a lasting impact on returning, new, and potential customers.