Changing Lives by Raising Dollars

The Peabody Home Foundation raises funds for the care of Peabody Retirement Community residents.
Deborah C. Gerbers
Changing Lives by Raising Dollars

Louise Jackson, executive director of the Peabody Home Foundation, explains her role in the organization and its goals. With decades of experience in development, Jackson’s expertise in fundraising is also a perfect fit for the organization, where she not only finds donors but also builds lasting relationships with them.

Please explain the Peabody Home Foundation and its efforts.
The Peabody Home Foundation in North Manchester was established in 1980 to enrich the work of Peabody Retirement Community. The Foundation’s primary purpose is to raise support for the care of residents at Peabody whose resources have been exhausted.

How did your career path lead you to the foundation, and what are your primary responsibilities?
I feel like I have landed in the perfect spot for me. Much of my job is dedicated to helping raise funds to meet the medical, social and spiritual needs of the senior residents at Peabody. I enjoy raising money, and have worked in higher education for years at both Ball State and Manchester Universities as a major gift officer, which involved lots of travel meeting friends of the universities. I decided to look for another position somewhere where I could use all of the skills I have acquired, including special events, grant writing, fundraising and leading organizational change. In my career, I’ve worked with many seniors who reflect upon their life’s success and desire to give back. I enjoy seniors because they are not in such a hurry. They are taking time to enjoy life and they have so much to share – and I love listening. I learn so much!

What is the process of approaching potential donors?
I like to have an initial visit with them to get to know them, their personality and their temperament. I try to find out about their life and their passions, and whether they have a specific cause they have supported over the years. I like to get a feel for the person and then also discover what they currently support. I find it very fulfilling to work with donors who are very passionate about the causes they support. I receive great fulfillment in matching a prospect’s desires with an organization’s needs. It is life changing for both parties. For me, it is like a big jigsaw puzzle with enormous satisfaction of improving lives!

What is coming up next for the foundation?
On Aug. 26, the Peabody Home Foundation will hold our fourth annual USO Show to honor veterans. The picnic-style event takes place on the retirement community’s campus in North Manchester. There will be dinner and dancing to the Big Band music group, the Tom Daugherty Orchestra. We organize the event to honor all branches of the military. Not only is this a fundraising event, but it’s a wonderful social event for our residents, their families and friends and the community of North Manchester.

Peabody Home Foundation

Address: 400 West Seventh Street North Manchester, Indiana 46962

Phone: 800-545-6200


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