Andy Veenstra, Business Banking Manager for Wells Fargo Bank, N.A.* in Indiana and the southern Michigan region, wants to clear up any confusion about Wells Fargo’s presence in Indiana.
“We’re here, and we’re focused on the success of our customers in this community,” he says emphatically.
Although Wells Fargo recently transitioned away from its retail banking operations in Indiana, the company still maintains a strong portfolio of financial services here. Wells Fargo Commercial Banking**, Wells Fargo Advisors***, Wells Fargo Private Bank and Wells Fargo Home Mortgage are just a few of multiple lines of business that continue to operate throughout Indiana, with offices and management located in Fort Wayne.
“Collectively, Wells Fargo has more than 100 employees in Fort Wayne and nearly 600 throughout Indiana,” says Veenstra. “Our people are passionate about our customers, our industry, and delivering exceptional customer service.”
At the heart of Wells Fargo’s service proposition is a commitment to building and maintaining customer relationships. Regardless of the line of business, focus centers on the customer.
“We believe in the basic premise that the very essence of our business is close, personal, client relationships,” says Timothy Poppens, Senior Vice President – Complex Manager for Wells Fargo Advisors. “Whether holding a client meeting at their kitchen table or convening in a CEO’s office or boardroom, this is a people business, and our financial advisors are committed to that philosophy.”
Veenstra adds, “We have a strong commitment to this community. To be successful, you’ve really got to know your customers and understand their needs.”
Building strong customer relationships requires putting together the right team of employees. According to Veenstra, that means finding the right combination of experience and talent, as well as a passion for customer service.
“When you have great people, you’re going to have great results,” says Veenstra. “We have a great combination of experienced people and new talent.”
Complementing Wells Fargo’s relationship efforts, the company also maintains a strong commitment to the technologies upon which it operates, especially those that support customer-facing interactions. With more and more business volume coming from online activity, it is critical for customers to have full, easy-to-use access to their accounts on their platform of choice.
“The industry is changing rapidly, and a lot of what is driving that is technology,” explains Veenstra. “Now anything you can do with your keyboard, you can do with your phone. Our commercial clients take advantage of one of the top mobile banking apps in the industry; staying on top of fraud, cash positioning, and even sending wire transfers all from a mobile phone.”
Poppens agrees that the company’s commitment to technology sets it apart from others. “The firm’s ongoing capital investments in advanced technology and professional development provide our financial advisors with client-focused capabilities and unique solutions,” he explains.
As Wells Fargo continues to support Indiana markets, it demonstrates commitment to the communities through the attitude of service and philanthropy. In 2017, Wells Fargo & Company and its affiliates contributed $630,000 to more than 150 nonprofits and schools through corporate and foundation giving, more than $452,000 in team member contributions, and $214,400 at the rate of $23.56 per volunteer hour for team member volunteering in Indiana alone. Although the monetary contributions are often easier to quantify, more than 9,100 volunteer hours underscore the personal commitment of individual team members. In fact, Wells Fargo employees are given two additional days with pay to volunteer, on top of their regular paid time off benefit.
“We don’t just support volunteerism; we promote it,” says Veenstra. “Almost everybody does some type of volunteer work. We want our communities to be great places to work and live.”
As the Wells Fargo entities in Fort Wayne look to the future, they remain committed to maintaining their strong commitment to the area market. Veenstra emphasizes, “We still have a large presence in Indiana. Our business lines that are here today are robust and continuing to grow.”
Poppens agrees. “Wells Fargo Advisors is present and accounted for, ready to serve,” he says. “It genuinely remains our privilege to reside and work in Fort Wayne as well as contribute to our beloved community.”
*Wells Fargo Bank, N.A. is a bank affiliate of Wells Fargo & Company.
** Wells Fargo Commercial Banking is a division of Wells Fargo an, N.A., a bank affiliate of Wells Fargo & Company.
***Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company.