The Northeast Indiana Regional Partnership is celebrating the launch of “Make It Your Own.” Make It Your Own is the region’s new brand created to attract talent ages 21 to 45 to the northeast Indiana. Guided by research, Make It Your Own is designed for businesses to use in their talent recruitment efforts to tell northeast Indiana’s compelling story through a logo, tagline, marketing materials and authentic narrative.
The Regional Partnership worked with national place marketing firm Development Counsellors International (DCI) to develop the brand strategy. Britton Marketing & Design Group, a national firm headquartered in northeast Indiana, brought the brand to life through narrative imagery and creative design. All regional businesses are invited to use recruiting resources provided at makeityourownNEI.com
Make It Your Own was created by the Northeast Indiana Regional Partnership to attract and retain skilled talent and launched to help achieve the region’s goal of attracting talent and growing our regional population to 1 million by 2030. The Northeast Indiana Regional Partnership’s mission is to build, market and sell northeast Indiana to increase business investment. The Partnership’s Vision 2030 framework supports collaborative regional efforts to increase per capita income, population growth and educational attainment by focusing on business attraction, talent attraction and talent development.
Address: 200 E. Main St., Suite 910 Fort Wayne, Indiana 46802
Phone: (260) 469-3460