Writer's Block

Business Event Do's & Dont's
Mar 3, 2023
Dan Copeland, President/Publisher
Writer's Block

Events are back. After about a two-year hiatus resulting from COVID-19, businesses and nonprofits have begun to schedule in-person events again. Hallelujah! These events are good for the organizations hosting them and for the attendees. In my many years of hosting and attending events I have learned what to do and what NOT to do at these functions. Here are my thoughts based purely on my experiences. Some events are social, but many are professional networking events.

  • Arrive early. I heard this advice recently: 10 minutes early is on time. Arriving on time is late. This one is actually more appropriate for an appointment verses arrival at an event.
  • Make the font on name tags big and bold enough for guests to easily read.
  • Wear your name tag on your upper right chest. Do NOT wear it on your left side where no one can see it. When you shake hands or fist bump, you usually do those things with your right hand. You extend your right hand and your name tag (when properly positioned) will be easily seen by the other party.
  • Set goals before arriving. How many new connections do you want to make?  
  • Show interest in others. When meeting someone for the first time, ask them relevant questions. AND, LISTEN TO THEIR ANSWERS. You cannot get to know a person unless you learn about them.
  • If you do not receive the same consideration in return, you may want to find another person to talk to, unless the individual is a serious prospect. In that situation, do not expect them to engage the same way a casual acquaintance might.
  • Do NOT spend too much time with one person. There are usually lots of people at these events, and opportunities for new connections and new business abound if you make the best use of your time.
  • Be a great listener. Others know when you are not listening and find it rude.
  • Do NOT expect a new acquaintance to spend a great deal of time with you. Ask for a business card and connect on a deeper level at a later date.
  • Speaking of business cards, take enough to meet your goals.
  • Do NOT drink too much alcohol. These are professional events and they deserve to remain that way throughout their duration.
  • Do NOT spend a lot of time eating. Mingle instead without a plate of food in your hand.
  • Help other participants connect with each other if you can.

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