Video marketing is one of the best ways to communicate your brand’s story to your target audience. Whether you’re looking to increase awareness, build trust or increase engagement, video is a powerful tool to help you achieve your goals. Here are five ways video marketing can amplify growth for your business.
1. Reach your audience on a more personal level
Video marketing is a fantastic way to form a more personal connection with your customers than you can through traditional marketing methods, such as written content. In fact, according to Hubspot, 54% of consumers state that they want to see more video content from marketers, revealing their fondness for this form of media.
2. Improve your transparency
The ability to record and share videos of your products, services and employees allows you to build a more authentic relationship with your customers, and communicate important information about your brand that wouldn’t be possible through other forms of marketing.
3. Make your products/services more relatable
Video content can make your products and services more relatable and memorable to your audience. It also gives an interactive and authentic aspect to your brand. Doing so can create more meaningful connections with your target audience.
4. Improve engagement with your mobile audience
The research is clear: people are spending more and more time on their mobile devices. Yet, most businesses are still underinvesting in mobile-friendly content. Video marketing is a fantastic way to engage with your audience where they are already spending a significant amount of time.
5. Increase brand awareness
Video marketing is one of the most effective tactics for increasing your brand awareness and growing your audience. This is because you can share video content across multiple platforms to reach a broad audience of people who might not otherwise have been exposed to your brand.