Technology on Display

Bluffton-based Neoti marries global technology with hometown values to realize large-scale success.
Feb 2, 2024
Tammy Davis
Jeffrey Crane & Provided

In a technology driven world, Neoti’s strategy to combine midwestern values with high quality direct-view LED (dvLED) video displays is paying off. Choosing top-grade components while delivering world class service sets the Bluffton-based manufacturer apart from competitive LED companies.

“We’re so thankful to have a video display project in nearly every major market in the U.S.,” says Derek Myers, CEO and founder.

When Myers started Neoti in 2006, he aimed to grow the company into the largest community-oriented, digital signage network in the world. By installing liquid crystal (LCD) video displays and small computers in public venues, then connecting them to the internet, Neoti began growing a network of digital signage applications throughout the Midwest. 

As the economic challenges of 2008 set in, his vision began to evolve. The LCD TVs used in digital signage have LED backlight technology, while dvLED points a large array of tiny RGB (red, green, blue) LED diodes directly at the human eye. 

Using this new technology, known as direct-view LED, the market began embracing larger video displays in stadiums, broadcast studios and more. For Myers and Neoti, embracing emerging dvLED technology changed the game. However, as the vision and technology evolved, the company’s people-first approach remained steadfast. 

“Direct view LEDs changed the display industry completely,” says Myers. “It allows for endless sizes of video displays, seamless video walls that can go on forever. And every year we achieve lighter, brighter, higher resolution displays. We also found that customers were hungry to learn about this technology, so we were able to serve them by sharing expertise and offering support.”

With all the technology seemingly coming from overseas, the need to manage quality and technical expectations became a priority. By 2016, with a reliable product in mind, Neoti began the transition from a service provider to a manufacturer. Myers and his team used the knowledge they had amassed from years of service to build a reputable dvLED brand based on their technology expertise and understanding of marketplace demands. 

Demand for this new display technology continued to grow as broadcast companies in every market began incorporating large dvLED video walls into their studios. Myers realized that if Neoti could be successful in this demanding environment, it could be successful anywhere. So, when a major broadcast studio in New York needed help with a challenging video wall problem where a competitor dropped the ball, Neoti found the opening it needed to prove itself. With only two weeks and a very challenging goal, Neoti delivered. The success of this project garnered attention, and subsequently an invitation to an event where similar video walls were compared side-by-side.

“We went up against some of the world’s top companies in a shootout,” says Myers. “We ended up winning for the quality of our display as well as our responsiveness, service and support.”

Those wins helped establish Neoti as a serious player in the video display industry. In broadcast, Neoti’s brand has become well respected. Its video walls can be seen on television networks in major markets throughout the U.S., including network programs like the NBC Today Show, NBC Meet the Press, the BigTEN Network, ESPN, CBS Sports and more. Neoti video walls are featured in museums, corporate offices, control rooms, classrooms, airports, churches, sports venues and outdoor plazas around the country.

Recently, Neoti installed a 24-foot, high-definition video wall display at Rahal Letterman Lanigan Racing headquarters in Zionsville, Indiana. This allows race engineers to monitor live data and metrics from tracks around the country and provide real-time input on race day competition. It’s the racing equivalent of NASA’s command center, and an environment where Neoti’s mission-critical approach translates well.

Locally, Neoti delivered a 90-foot video wall to Sweetwater and installed an LED ceiling at the Indianapolis Museum of Art. Additionally, all the video boards at Parkview Field are Neoti products. 

Myers insists the company’s success results from its people-first focus, which has been incorporated into the company’s stated values: People first, total commitment, world-class support and technology expertise.

Neoti has built its go-to-market strategy on cultivating relationships with systems integration partners. Systems integrators are the technical experts who install the video, audio and software components and make sure they all work together seamlessly. These companies feel confident enough in Neoti’s product and service to recommend them for projects. 

“We work with some of the best systems integrators in the world,” says Myers. “We can’t be successful without them. Whether it’s some of the world’s largest like AVIDEX, AVI Systems, AVI-SPL, Diversified, Solutionz or Pavion, or the smaller specialized regional teams, we take a consistent, consultative approach to manufacturing that supports their business objectives.”

The same people-first posture applies inside the company, as well. 

“There’s no way we could have done this without the dedication of our great team,” says Myers. “More than half of them have been with us for 10 years or more, and that means a lot.”

As Neoti continues to evolve, advances in technology and security continue to drive business. In addition to strong growth in broadcast, Neoti has broadened its sights to other markets. For example, in 2023, Neoti launched its first TAA-compliant* product, the UHD Pro™ Series. This proprietary product offers advanced technology to ensure that high-end and high-security facilities are protected from potential risks.

Myers and his team work continuously to improve their range of product offerings. They are currently introducing products focused on color accuracy, quality of imagery and true-to-life imagery as they serve a variety of high-end applications in mission critical, always-on environments. 

The growth Neoti has experienced over the past several years has reached double and even triple digits, leading to its inclusion in 2020 on the prestigious Inc. 5000 list of fastest-growing private companies.

When reflecting on Neoti’s success, Myers says, “Besides my family and our Neoti team, my life’s passion is driving technology that not only makes the world better, but that people can see and appreciate every day. I look forward to building on that momentum.”  

*The Trade Agreements Act is a U.S. government standard that requires products used to fulfill security-critical contracts to be manufactured or substantially transformed in the U.S. or TAA-designated countries.

Neoti, LLC

Owner(s): President/CEO: Derek Myers

Address: 910 W. Lancaster St., Bluffton, Indiana 46714

Phone: (877) 356-3684

Website: neoti.com

Years in Business: 18; founded in 2006

Products & Services: Neoti is a leader in the design, manufacturing, distribution and service of direct-view LED displays.

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