You’re unique…and so is the space in which you live.
“At Choice Designs, we really act as general contractors of style,” says Jennifer Ford, president of Choice Designs Inc. in Fort Wayne. “We are extremely knowledgeable about the inner-workings of a home. We do electrical; we have a lighting specialist. We are constantly educating our designers about how to make your space everything you want it to be.”
Choice Designs Inc. is a full-service interior design firm that houses a 30,000 square foot design studio and showroom off Carroll Road on Fort Wayne’s northwest side that’s open to the public.
“We travel all over the country and we have really unique items in our showroom. When people walk through our door, they are amazed and often say things like, ‘I didn’t think I’d find anything like this in Fort Wayne.’”
The facility also now includes an art gallery.
“We feature the work of local artists as well as national ones,” says Ford. “We are so excited that since moving to our Carroll Road location last year, our business has quadrupled. We can offer our customers so much more and we’re very proud of that.”
That booming business has led to Choice Designs offering its services in Florida in addition to Fort Wayne.
“It just makes sense,” says Ford. “So many of our clients either have lake homes or homes in Florida. My mom, Carma Reincke, is the company owner and she would do 20 to 25 homes a year that were second homes. Now that we’ve worked down there, we know the contractors, we know who we can trust, how they’re going to work and what the work will look like. We feel really confident in being able to provide the same quality and style that we give to our customers in northern Indiana.”
Right now, Ford and the other members of the design team are working from their homes in Florida, but they are planning to open a showroom in the coming year.
“We have formed so many great relationships with people in Florida working in the home improvement and real estate industries and it’s great for our clients because we can point them in the right direction when it comes to remodeling their second home or even buying one. It’s really about trying to make everyone’s life so much easier with people they can trust.”
Owner(s): Carma Reincke
Address: 3223 Carroll Road Fort Wayne, Indiana 46818
Phone: (260) 490-6393
Years in Business: 32
Number of Employees: 16
Products & Services: Full-service interior design firm